"The Pink Project", a hilarious website that uses exaggerated and visualised details of university life to inspire empathy and reflection, and hopes to explore, in a less serious way, how viewers can relieve the stress inspired by "toxic masculinity "①

The colour pink in the website represents the spirit of anti-gender oppression, utilising the Stroop Effect: the word pink is not expressed in the colour pink, we wanted to create new stimulating qualities that interfere with the audience's perceptions in order to prolong their reaction time and further reflect the deeper meaning of pink.

Pinky, the official peripheral of our website, was created to alleviate the anxiety of "toxic masculinity" in our society and to bring warmth to everyone.

By using pink and a feminine element such as the doll as the main character, the website tries to alleviate the anxiety of the university community with a light-hearted and humorous visual language, and hopes and appeals to the audience to value the equality of gender relations, that we are all victims of "hegemonic masculinity" regardless of gender, and that no standard can be applied to all within a gender. No standard can be applied to all people within one gender. We hope that people will not forget what they really think and feel because of these external standards, after all, it is not a man or a woman that we should be, but our whole, unique selves.


① "Toxic masculinity": in the world men have a set of requirements influenced by stereotypes of what they are expected to do and what they are not allowed to do.